The Beginning Was Humble — The Dream Wasn't
Ever since childhood, Founder of Jeet Trading Company, Pragnyajeet Prusty dreamed of becoming a professional businessman. In 2006, fresh out of college and with no prior family background in business, he took a leap of faith — renting a small first-floor room in Keonjhar's New Market with a single goal: build a wholesale hub that offered honest rates and real variety to everyday buyers.
2006
A Room Above New Market
Sourcing goods from across India was a real challenge in those early days, with limited transport links into Keonjhar. Even so, Pragnyajeet refused to compromise on four founding pillars: unmatched variety, elite quality, dependable service, and the right price — the same pillars we still measure ourselves against today.
Two Decades Later
A Household Name in Keonjhar
Twenty years on, by the grace of God and the loyalty of our customers, Jeet Trading Company has grown from that single room into a name retailers across Keonjhar, Mayurbhanj, Deogarh and Bhadrak recognise and trust.
Looking Forward
Building Our Own Production Units
We're now taking our first steps into backward integration — setting up our own production units. Our foundational promise stays exactly the same: bring the best possible choices right to your doorstep.
Our Motto
Four pillars have guided every order we've packed since that first room in New Market — they haven't changed, and they aren't going to.
Unmatched Variety
300+ SKUs spanning confectionery, snacks, namkeen, glassware and bio-disposables — fewer vendors for you to manage.
Elite Quality
Sourced from India's leading manufacturers — every line stocked because it meets our own bar, not just demand.
Dependable Service
Fixed regional delivery runs and stock levels tracked closely, so standing orders arrive when you actually need them.
The Right Price
Honest, transparent bulk rates — the same principle Pragnyajeet started with in 2006.
Broadened Horizons
Beyond Confectionery
Our catalogue has grown well past chocolates, candies, snacks and namkeen. We now carry an elite range of glassware alongside a fast-growing line of bio-disposables — buffet plates, paper cups and eco-friendly cutlery — built for retailers stocking festive, event and everyday catering needs.
Browse the Full Catalog →
₹20 Cr+
Thriving Enterprise
20+
Years of Trust
300+
SKUs In Stock
150+
Retail Partners
Backed by partnerships with India's leading manufacturers, and now taking our first steps into backward integration with our own production units.
Thank You for Being Part of Our Journey
From one room in New Market to a growing enterprise — it's the loyalty of retailers like you that got us here.